PROBLEM

There are different diseases that affect eyesight which are only curable by corneal transplantation. At present in Argentina there are more than 3.000 people waiting to undergo surgery.

IDEA

We will release a musical video named «Through your eyes» in collaboration with «Dante Spinetta», one of the most popular Argentine artists. The video will have an interactive display that will show the symptoms of eye diseases, until it is impossible to see. We will only be able to see it through the eyes of others, using eye recognition technology.

RESULTS

To encourage people to extend their explicit consent to become donors, a final message will appear. «Like you, thousands are waiting for help to see again. Sing up as a donor.»

THE ONLY WAY TO WATCH IS TO POINT TO SOMEONE ELSE’S EYES